Pace reveals new identity, Ivison Trust

Lindsay Dalton, CEO standing infront of an Ivison Trust banner.

We are excited to officially announce that we will be changing our name from Pace (Parents Against Child Exploitation) to Ivison Trust.

Following consultations with staff, supporters and beneficiaries we found that our name was becoming a barrier.

Our support is available for every family and their care givers whether they are parents, carers or grandparents and it is so important that our inclusivity is synonymous with our visual identity.

Lindsay Dalton, Chief Executive said:

“Our pioneering founder, Irene Ivison fought for the rights of exploited children following the tragic murder of her daughter Fiona. Honouring the memory of Irene and Fiona with the Ivison Trust name and our new identity brings into focus our guiding purpose to keep children safe from exploitation and fight to improve the systems that exist to protect them.

Symbolising both Fiona and Irene in our logo celebrates the strength and love between a parent and her child because that will always be at the heart of our work. They stand strong together in our identity, because we know exploiters will do everything they can to break that bond and Ivison Trust will do everything we can to protect and rebuild it.”

We have been working with agency Design Project to develop the new name and brand for the last 12 months. The new brand has been designed to reflect the strength of parents and carers living with child exploitation and the critical need to protect every child from this form of abuse.

Irene Ivison, 1946 – 2000

“To love and care for people is a great strength. It is the only answer to the problems in today’s society.

At the same time we have to speak out against what is wrong. Each of us in our own way can influence others by our actions.